Lyric analysis

Production diary

30/09/14
This week i finished my audience questionnaire on things like what genre should we do, what target audience to have etc. I also presented my music pitch to everyone using Emaze. Then i went on to research and analyse artist's websites i found this easy to just print screen the important bits on the website copy them on the world document and talk about them like that, this was useful to see the difference between gender, genre and how established they are.

Same genre to my chosen song

Conventions of a music video

Teacher assessment - lip synching

A Level Media Progress Check - Poppy
Assessed by	NSE - Teacher
Focus of assessment		Lip syching
Relevant assessment criteria		There is excellent work on shotlists, layouts, drafting, scripting or storyboarding.
Evidence of progress/ evidence of meeting criteria		You have practiced lip synching to the song.
Areas to work on next/ ideas to consider		If you could have edited the song over the top, so it appeared more like a music video and also reflected on your work.
Additional comments

Songs for inspiration

Songs to use for my music video - Created with Haiku Deck, presentation software that inspires

Production diary

24/09/14
This week I started on research into digipaks to prepare myself for when i need to come up with one for my artist, i made an emaze slideshow to show all the different types of digipaks and what one i liked the most for what reason. I then went on to making our own digipak, we used Katie to do this copying Rihannas Digipak 'talk that talk' i thought that went easy just because it didnt tak ethat long to take the pictures and to edit them we split it up i do two and katie did two, she found it hard to get a background of zebra print bed so she just got a wallpaper look and cut herself on to that. We also found out what our actual song choice is for our final piece of our music video which was exciting because we found it quite easy and got a reply form the man who remixed our song straight away he was even keen on watching our final product.

Lip Syncing

Teacher Assessment - website analysis

A Level Media Progress Check - Poppy
Assessed by	NSE - Teacher
Focus of assessment		Website analysis
Relevant assessment criteria		There is excellent research into similar products and a potential target audience.
Evidence of progress/ evidence of meeting criteria		You have considered one key website and identified the key features.
Areas to work on next/ ideas to consider		If you could consider the generic features across all music websites and explored how this changes for genre (looking at different ones for different genres).
Additional comments

Website analysis

Depending on how big the artist is would normally represent how good the website would be, for example; Beyonce's Blog has as her front page
pictures of her and Jay-z on the tour she is on now. This covers the front page in varies of
different size pictures all in black and white, when you hover over the picture with your mouse it gives you an option it click on the tour she is on in France. It also has a drop list which you can see is black with white writing, you are able to search, or are given options such as; Music, Tour, #Beygood, Fragrance, Shop. At the bottom of the drop list it has Join, follow, terms and privacy. This is in small because its not as important, you notice that the Follow is in small because she doesn't need to be anymore established than she already is. All that is important is to promote.

However it does also depend on the genre that artist/ artists is, McBusted's website; is very colorful and has a video of them performing live on stage almost like when people look on the website they know who they are basically saying just in-case you don't know who McBusted are there you go. It also gives you an option to sign up for news about McBusted, which i cant imagine other than the fan girls that majority of people wouldn't sign up for it. This website also gives you an option to buy tour tickets the same as beyonce's. This layout is a bit childish with the annoying background and big funky writing that tries to make a little joke that isn't funny. I think this website suits their genre of music and
the fans it will apply to.

SHIFT K3Y is a new up and coming DJ who isn't well established yet considering he is giving free downloads to his song although it is played on the chart shows. It gives option to listen to his other remixes and to watch his released song. It also shows his tour and where he will be performing, Which was shocking to me because it was such small insignificant places. The link lets you buy the tickets, it doesn't show the artist so I don't feel that its as affective.

Music video pitch

Audience questionnaire

Our final song choice

We chose this one finally because it had more of a upbeat faster pace to it, this would make it easier for us to show and change different paces in our music video instead of a slow pace song that could be difficult to show. I also really just like this remix because the others when listening just didn't go as well as this one did, its a hard song to remix because it literally stays the same throughout.

Our digipak

This is our Digipak of rihanna's digipak but a remake of it, I think it went well for the positioning of the photos and it did all go to plan we had difficulty of the backgrounds and how to take them due to not having the right backgrounds but we decided just to photoshop katie on the nearest backgrounds we could find that fitted. I think it looks good and it looks as close as we could possibly get to the actual digipak, we couldn't get the outfits she was wearing because Katie didn't have the right clothing for it but she did curl her hair to try and match Rihannas look. We ended up taking them on a mattress in our school gym because they had bland easy backgrounds to be able to cut out we also had difficulty with cutting her hair out on the fireworks programme we used because it was so curly she had hair everywhere but we managed to do it.

Digipaks

I found that i was inspired by drakes digipak, it inspired me to refer the theme to when i have to do my own and thats why that one was my favourite. The others do look the same and have the traditional fold, but drakes was different that why i liked it so much.

Production diary

12/09/14
This week I practised my lip syncing to you and I - One Direction this was fun to do but more importantly it was useful to understand what you have to do to lip sync, I found it was actually hard to do and i possibly got way too into it. I then went on to research websites and analyse the difference between the different genre websites, i did pop rock, RnB and dance they varied between well know to Beyonce to the less well known but up and coming artist, it varied massively and was so definite the line between them three. I then went on to researching headlines to do with celebrities just showing how they are represented and what type of perception it may be (positive or negative) i used prezzi for this.

Headlines of celebrities

Teacher assessment - what music means to me

A Level Media Progress Check - Poppy
	Assessed by		NSE - Teacher
Focus of assessment		What music means to me
Relevant assessment criteria		There is excellent research into similar products and a potential target audience.
Evidence of progress/ evidence of meeting criteria		You have considered how music has impacted different stages of your life and exemplified this well.
Areas to work on next/ ideas to consider		If you could consider how this might impact your planning for your music video.
Additional comments

What music means to me

Teacher Assessment - Essay

A Level Media Progress Check - Poppy
	Assessed by		NSE - Teacher
Focus of assessment		Music Essay
Relevant assessment criteria		There is excellent research into similar products and a potential target audience.
Evidence of progress/ evidence of meeting criteria		You have understood the theory and have applied this successfully to music videos, giving clear examples to back up what you are saying.
Areas to work on next/ ideas to consider		If you could look at a wider range of examples for each, both historical and contemporary and explore why they are similar/different.
Additional comments		A good effort here.

Teacher Assessment: Andrew Goodwin

A Level Media Progress Check - Poppy
	Assessed by		NSE - Teacher
Focus of assessment		Andrew Goodwin
Relevant assessment criteria		There is excellent research into similar products and a potential target audience.
Evidence of progress/ evidence of meeting criteria		You have understood the theory and have applied this successfully to music videos.
Areas to work on next/ ideas to consider		You need to compare videos and consider why they are similar/different.
Additional comments

Music videos have changed drastically over time and are now unrecognisable from their historical counterparts

MTV known as music television was launched in august 1st 1981, but other concepts of music videos were aired from around 1960's. MTV is the most well known music channel based in New York city. on august 1st buggles 'video killed the radio star' was the first video aired on MTV, in this essay i will identify the differences in each old and new videos by using theories to identify those differences.

My first piece of research was done on the male gaze theory, this suggests that there are 3 main theories; how men see woman, how women see women and how women look at their selves.Rod Stewart's 'do you think I'm sexy' was released in 1978 about the same time the male gaze was written, this video contained rod in tight latex black trousers with a frilly blouse, wiggling his bum on stage compared to the men these days who wouldn't be seen wearing anything like that. This portrays a very feminine look. The girl in the video is so stereotypical that the girl must be portrayed sexually for the male to gaze upon them which fits nicely in with the male gaze, this also allows the woman to look at her and want to be her. Although nowadays the woman in the music videos show a little more flesh than they did in the 1970's music videos they are still portrayed in a sexual way for the public to gaze over them. For example in Blurred lines by Robin Thicke ft TI and pharrell these 3 girls are completely naked in the explicit video dancing around with robin TI and pharrell, this is an extreme of the male gaze theory because the men clearly very much want to watch it and see them and the girls are intrigued to watch it to see what the girls look like, either envy them, want to be them or even gaze over them like the men do.

Blumer and kratz found the uses and gratification model, this means that the audience have control over the media therefore the artists, this means that when the audience take an active role in the media the artist is more eligible to do what the audience wants, for example if the audience isn't a fan of the artist they wont download the music they might right a bad statement on a social media website or even just tell a friend which makes bad publicity to the artist therefore they don't make money,their tickets don't sell and they could get cut from the record label deal.This is why the artist does have to attract the audience and do things that they will like not just what they want to do.I think this is more suited to a not very established artists that wants to make more fans not really to someone like Kanye west who has already established his place in the music industry and has millions of fans. He does what he wants to do like in bound 2 it consists of him and Kim Kardashian (his wife) on a motor bike with a very poor green screen behind them that shows deserts and roads. This isn't very entertaining but he does what he wants to do because he can. whereas Eminem when he was first getting recognised released loose yourself and that was the soundtrack to 8 mile his film about his life which is very clever because the music video is a clip of him performing it out of the film which promotes him, his film and the new release.

Andrew goodwin's theory says that any lyrics to do with the song fits with the music video (the narrative) so basically it tells a story, i believe that there is a percentage to music videos, 60% performance, 30% narrative and 10% concept because then you can have a lot more variety with the music video for example Michael Jackson 'thriller' has most performance because he dances and sings all the way through but it also tells a very good well known story about him turning into a zombie everything makes sense there isn't any concept in this because when watching it you don't really think to yourself  'why was that there?' everything makes sense. Now this was made in 1980's, 34 years later beyonce the biggest star in the world made a song 'flawless' this song is all about feminism, she is saying that all girls are flawless and they need to start seeing beyond the man and see their woman and that we need equality with a speech from a feminist award winner writer, it then goes on to how she woke up looking that 'flawless' basically so it does turn into a bit of concept because why does it change from being so political to talking about girls looking flawless. Her video consist of her in a underground room in black and white, that showing equality, with skinheads surrounded her. She is also dressed as one, this  goes with he lyrics, which would make sense because she is talking about equality to gender and skinhead girls look like men as they shave their heads and wear exactly the same things as men, also beyonce is in it all the way through moshing, dancing and performing which would be the performance part.

Its clear to say that over the period of time things have changed whether it be male gaze getting a much stronger part of the mass media, the audience having more control over what they want from the media due to all of the media platforms they have and also goodwins theory though he said its just lyrics to fit with the story they tell in the music video sometime sit doesn't fit I think because the artist wants you to think and not just be entertained by the story especially beyonce. I think all three theories are all as important than the others, they all effect what the artist and director puts out there for the audience to see.

Production diary

10/09/14

This week i took pictures of my music timeline i did with my group, and wrote my essay for andrew goodwins theory, i did a lot of o research on this theory and applied it on the music videos that i know, for example i found that in justin biebers beauty and the beat he uses a lot of different brands like the camera and the dance game that all is branding for the product. I also did a star analysis on beyonce and how she has changed over time. This week i lacked using different tools which i should really change it up to show variety. however, this was because i had to write three essays. I researched marketing techniques in the music industry, i found a new tool to use called animoto although you do have to pay for it to able the logo to go form the presentation thats the only bad thing about it.

Andrew goodwin

Teacher Assessment: star analysis

A Level Media Progress Check - Poppy
	Assessed by		NSE - Teacher
Focus of assessment		Star analysis
Relevant assessment criteria		There is excellent research into similar products and a potential target audience.
Evidence of progress/ evidence of meeting criteria		You have explore the key styles she has had over time and exemplified this using key images.
Areas to work on next/ ideas to consider		If you could explain how this will help you with the creation of your own music star.
Additional comments

Teacher Assessment - Britney task

A Level Media Progress Check - Poppy
Assessed by	NSE - Teacher
Focus of assessment		Britney task
Relevant assessment criteria		There is excellent research into similar products and a potential target audience.
Evidence of progress/ evidence of meeting criteria		You have your task on the blog and edited correctly.
Areas to work on next/ ideas to consider		Ensure you reflect on what you have learnt from this task and upload any planning (including shot-by-shot analysis and storyboarding) onto your blog.
Additional comments

Beyonce's star analysis

Britney spears preliminary task

Marketing techniques on Beyonce