Change By Piper Young

Analysis of digipak

 This is our digipak as a whole, we have chosen the rock chic look for our artist, the black and white and red is the main colours throughout our whole 3 pieces, our website and video as well as this, these three main colours are the base of our idea throughout planning for our music video and the meaning in the lyrics and what the song is about, obviously our song focuses on being trapped in a psychological abusive relationship this is made clear through the first verse 'you so easily can make me cry'. The mood of the song is very sinister and sad so that is why we focused on these colours as they all have connotations of sinister things or sad things.

This is our front cover image, we originally took this on a app on our iPhone called 'Camwow' this allows us to mirror the object we were taking it of in all directions and how many times we wanted it to, this was the first choice that we made because we wanted it to look like i was looking back on myself, this whole concept is used throughout the video of Piper moving backwards or slowing down that we edited on the video, this was because she is delirious and is slowly becoming insane so time isn't  an element in her life any more, this is shown through this image because she is looking back on herself taking the picture, the fact she is placing her finger over her lip of the gesture of being quiet and keeping a secret is a huge foreshadow of the fact that she is keeping the massive burden of trying to be brave and happy when really she is deeply hurt and actually going insane in keeping this secret, although her make-up is done and and she has red lipstick this being the first colour that we base this whole idea on being in an abusive relationship, because the connotation of red is lust,love and also anger and blood, which all four of the emotions will of course be emerged into one massive confusion which is what we wanted to go for and i think achieved.

 This is obviously the second image in our digipak, but is the back cover of our digipak, the shading the colour black and white is again the main basis of the abusive relationship, this shows the black smoke covering her this could represent the boyfriend in her life, he is trying to cover her up however, she is trying to break free and that is why the colour is being introduced slowly and almost carefully because she is scared of what the outcome could be, the black smoke is used all over the website that we have produced and used in this digipak, we used this not only because it symbols the boyfriend and his controlling nature and the fact that there is no smoke without fire, and that kills which foreshadows what could happen if she stays with this boyfriend, but because the whole look of the artist is rock chic the black and white is a very rock colour. Although our genre is alternative pop, the fact it is alternative means that it is different and unique therefore is a sub genre through pop and that is why we have introduced the rocky look as we wanted it to be unique. The pose with the hand over the head is used to make it look like she is being controlled, just imagine being held like the string puppets and the controller is making you do all different poses and flinging you about this is why i am posed like that because the 'boyfriend' is taking control of me and it symbols how the relationship is and what happens in it.

 This is our third image in our digipak, we had to cut the rest of my face out and move the lips around and over the black smoke again, we used fireworks to do this, it was the most difficult to do as we had to make the lips bigger than they were and the fact that the teeth remained immaculate and paper white with perfect lips, this meaning we made the lips bigger on fotor, a online website that allows you to put make-up on and smooth things over and all things that makes it a Photoshop finish. After making them more plump and bigger we placed it on the black smoke and left it as that, the extreme close-up of the lips allow it to have the most intensity, having the bright red lips contrasting the black smoke creates mystery and lust as lips of course represents love lust and kissing but still has the black smoke (boyfriend) hanging over her and lurking around her because he wants to know what and where she is. Also the fact the smoke is sneaking in from the corner shows the sneaky and snidey ways that he may works and does to her.



This again black and white colouring and with the contrast of the blood red rose slowly turning black e.g. dying, symbols everything that she is going through again with the connotations of the colours that we have used throughout, the rose symbols love and lust as something you buy for someone you love and therefore is used to contrast the fact that she clearly isn't experiencing love. The fact she is biting the flower is a very aggressive action to do because she is obviously angry and destroying anything that portrays innocence and love.

This image is obviously the cd that we created ourself by repeating the black smoke on a plain cd cover by cutting and rubbing things out we got it to the right shape for the cd, in the background is the picture of me in a fur coat the black and white colouring again for the same theme again to stick to. The image in the background has been edited on the website fotor to make it look more like a Photoshop finish shot. Of course its the norm to have a background picture to the cd panel but again she is always being hidden so that the reasoning why we used a picture of me.

This is the last picture we have used and taken, the red lips are still a key feature and is used throughout the ancillary tasks and so is the smoke that is used, this has also been edited on fotor to do the smoothing affects and the make up in fact. Although the colour is being introduced again and rock chic is still very much there with the leather jacket and the makeup, this is the last image and the smoke has become lighter and clearer, resembling the boyfriend becoming easier to get rid of and the fact that it is getting clearer and is going away which shows that she is getting stronger and getting away from him, that is why there is clench fists involved to show she is getting stronger. We was inspired by Lana Del Rey as she took a similar picture with the leather jacket and strong eye makeup that is where we had the idea as she is in the same genre as us and did fit with the same look we wanted to go for.

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Updated version of our website

Here is an updated version on my artists website. We decided that having 2 lots of phone cases and 2 mugs were boring. We also got rid of the cushion as we didn't think people would buy this and also it was very over priced. We thought about items that our specific target audience would be interested in. As being two girls, this was quite easy. Our favourite things are clothes and make-up, so we assumed that the majority of girls similar to our age would feel the same. We added new items for example Fake Eyelashes and Red lipstick. Our artist wears red lipstick in the digipak, music video and website therefore we hope people will recognise this and become more tempted to buy it. We also added in some plain black knickers with 'PY' on it which is our artists initials. We thought this was a good idea as this item is essential to have therefore it would sell a lot. 

Piper's social network sites

We thought it would be suitable to make our artist a Twitter, Facebook and Instagram account. We have linked them all up to our website so that people can access them easier. The reason for doing this is because it makes the artist seem more realistic and also they can keep in touch with their fans. It is very common for artists to have social networking sites to keep their fans updated as well as using them for an advertising technique.

By using social networking, we can attract our target audience as this is something that is popular with them. It is a way for them to reach out to the artist. We can share interests and activities with them and they can feel connected. We had to make a profile consisting of her age, pictures of her and various other personal qualities. 

  Social network services are online which allows users to interact over internet. Social networks are all different but they all have the same intentions. Social networking sites allow users to share ideas, pictures, post, activities events, and interests with people in their network.  

Final Draft of digipak

This is our final digipak, we have added the small print and final detail on the back cover with the bar code and the copyright sign to make it look as real and believable as possible. we found that this one was the most liked and the new pictures everyone agreed that they liked them more than the others therefore we have kept them. 

Second Draft Digipak

This is our second draft of our digipak, we are waiting for feedback on this to see if any changes are needed and if so what, however, I think that this is at a higher quality than the last one that we did. We took the last pictures today, the one with the leather jacket this was the last time we had to take pictures for this digipak, we used fotor to edit it and then word to lay it all out in the right order. 

Draft four

This is our first draft and as you can see it still needs finishing as there are missing shots but they have decreased since the 3rd draft we just have a few shots to take, mostly concept shots. We are waiting to finish this then we can get feedback and when this is finished we are can change things around and see what can make it better.

Digipak draft 2

This is our draft for our Digipak, we were happy to call this our final one but after receiving feedback by a few people then we found that we need to change two of the pictures that we have used as they don't have the affect that the other ones do, so we are going to take pictures again and see which ones are the best for the Digipak.

Link to our website

http://massey1.wix.com/piperyoung

Changes in video

Our first key change was the artist it was originally Katie but she didnt feel comfortable doing it, as she was going to be the singer and i was going to be the narrative (because there is only two of us) but then it changed to just me singing about my abusive relationship that i am in.
We then changed the concept shots as we didnt think they went with what we was trying to achieve and then we changed them again and again because we felt that the shots of me with the boyfriend looked fake and didn't fit in with the performance shots that we had now found to be a good fit.
We also changed the digipak pictures and the original website a thousand times to find our pop star image and what represents her as the artist, we didnt really know what we was going for but when we found it we liked the idea and finally agreed (red lips and black smoke).
We chnaged the singing shots about 4 times form katie to me then to me in a different location to me in the location that we are now, we looked at the video 'Man down' by rihanna and liked the idea of me being trapped in the bedroom at the start of the video through the first verse this is to show her getting stronger throughout the video by her getting out of the house and i think this shows a reliable representation of what an abusive relationship is like. the changes that we did make were for the best and i think that its good that we did trial and error a few things before finding our pop star image.

3rd draft

pictures we took for our website and digipak

Some of these are already on the website we created, we thought we should have a significant look when people hear of Piper Young so we chose to have red lips that would be my trademark as such. 

Second draft

Website so far

Front page 

Gallery

News Page

Tour dates

Store Page

Album Playlist Page

This is our website so far and what we have created from scratch, it isn't finished yet we have a few more things to add like the blog and news and more pictures on the gallery and we need to move the background picture of me more to the right as it needs to be near the edge due to the way the right hand side is very flat and finishes as a picture.

Digipak so far

Option 1

Option 2

 Final

 

This was the stages of getting our CD and the background of the CD, we wasn't sure what one to pick but we eventually went for the one shown with the background because it was more clear that this was black smoke which is related to our artist and our website.

My Digipak front cover

I chose this  one because i thought it looked most like a digipak cover, I could see this at the cover of the CD, the font of the name took a lot of deliberation on which one to choose because we were spoilt by choice but this was the chosen one. 

First draft

Our changes

Teacher assessment - general

A Level Media Progress Check - Poppy
	Assessed by		NSE - Teacher
Focus of assessment		General
Relevant assessment criteria		Planning and research evidence will be complete and detailed.
Evidence of progress/ evidence of meeting criteria		Good start to your blog. Beginning to use web 2.0 tools.
Areas to work on next/ ideas to consider		Most of the work is uploaded, but ensure all is reflected on and all c/w and h/w is uploaded. Ensure you start your production diary. You must have your labels on your blog.
Additional comments		Try to use more web 2.0 tools to make your blog more interactive.

Teacher Assessment - Digipak analysis

A Level Media Progress Check - Poppy
	Assessed by		NSE - Teacher
Focus of assessment		Digipak analysis
Relevant assessment criteria		There is excellent research into similar products and a potential target audience.
Evidence of progress/ evidence of meeting criteria		Lovely use of a web 2.0 tool! Clear look into what you like about a digipack and why an audience might like them.
Areas to work on next/ ideas to consider		If you could consider specific aspects of what goes into a digipack. 3 slides are the same. Reflect on each digipack and explain what inspiration you will take from it for your own designs.
Additional comments		Please remember to use capital letters for names.